Critique on Advertising in Our Society - 1034 Words

Critique On Advertising In Our Society A critique on the impact of advertising in our society. Consider visuals and verbal or written language. (1000 words) The impact of advertising on our society is a fiercely debated topic, and has been ever since the conception of advertising in its most basic form. There are negative and positive social and economic impacts upon society from advertising in its various forms. For instance, advertising promoting public welfare has a positive social impact upon society, whereas advertising portraying women as sex objects has negative social impacts. There are also positive economic impacts on society such as providing funding for the media and stimulating an active, competitive economy. There are†¦show more content†¦Advertising provides revenue for commercial mediums which would otherwise need to be funded by the actual consumer of these mediums. For example, a newspaper would cost up to three times as much money (since advertising provides two thirds of the revenue of the print media), or all television, bar government funded networks, would be pay-TV (since nearly ALL revenue for television is provided by advertising, while the consumer provides no financial support except for providing the service of watching the advertising messages). So we can see a major economic infrastructure based around advertising, in which the big companies fund and subsidise the commercial media by way of advertising. The price a consumer may have to pay to receive very cheap, or even free news and entertainment may include sitting through a 30 second advertisement break while watching a prime-time television program, or flicking a couple of extra pages in a magazine to mov e through the advertisements to get to the articles. The Internet is based very heavily around advertising, and this is one of the major incentives for individuals and institutions to provide content online. Advertising is so important because it is extremely difficult and impractical to attempt to bill the consumer directly. Security issues involving credit card fraud and the sheer inconvenience and hassle surrounding minor financialShow MoreRelatedReview of James Tiptrees The Girl who was plugged in843 Words   |  4 PagesJames Tiptree Jr.’s â€Å"The Girl Who Was Plugged In† provides a very interesting critique on society leveraging a futuristic story. Considering that Mr. TipTree published this in 1973, his insight into the corruption of society and individuals remains incredibly applicable to today’s world. His critique focused on three primary topics. First and foremost is our obsession with youth, beauty, and celebrities and our desire to look like them, dress like them and have what they have. 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Although they are sometimes graphic, disturbing images, seeing them repeated and multiplied reduces the shock of the violence . In a way these works allude to societies’ desensitising to violence, due to media’s constant stream of violent and graphic material. Initially when viewing these in newspapers America was shocked and shamed into taking a stand for civil rights. They were powerful images that influencedRead MoreThe New Consumerism And Media Culture1418 Words   |  6 Pagesand the growing disconnect between consumer desires and incomes (Schor, P.253, L1, L#5). Americans feel the need to keep up with those they see around them and what the media portrays. There are many hidden costs to our â€Å"more is better† definition of the American dream, whereas our material gains have improved the quality of life. Moreover, the United States has the highest per capita consumption rate in the industrial world. 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Today we see ads in print publications, TV commercials, emails, on different products, massively scattered in sport venues, and it’s even spreading into public spaces. In his documentary, Morgan Spurlock delivered a fascinating satire of the process of placing products into movies and tried to delve into the nature of advertising in our societyRead More Post-Post Critiques of Racism970 Words   |  4 PagesWeems is still relevant and that a critique of racism is still vital in American art. Weems draws on historical views of race but looks at it from a new and distinct way. She finds hidden racist themes in anthropological photographic styles that become very obvious when seen through Weems’ lens. Weems’s work is not the presentation of racism or oppression of an earlier generation, but her post-racism vision is not the imaginary world of a non-racist societies. She is post-civil rights movement

Uphill Question and End Free Essays

Angela Wigger Rosebrough English Comp II October 5, 2012 Explication Essay â€Å"Uphill† written by Christina Rossetti, this poem is explaining life as a journey and life’s unavoidable death. This poem tells the reader that no matter what we face in life there is going to be hard times that we must endure. Life’s road will never be easy and no matter how we choose to live our life, death is the ultimate price we must pay. We will write a custom essay sample on Uphill: Question and End or any similar topic only for you Order Now We must try to live life the best we know how so that in the end we will find comfort in our resting place. Rossetti sets the tone of this poem as conversational. A question is asked by her and someone then answers her. This pattern is used throughout the entire poem. Four stanzas are used, two questions are asked and two answers are given. The rhythm of this poem gives the reader the feel as if they were climbing â€Å"uphill†. The rhythm used is ABAB. The meter used in this poem gives the reader a feeling of pacing steps as if they were climbing. There is an alternating pattern of five stresses per line (pentameter) then three stresses per line (trimester). â€Å"Uphill† starts by asking a question â€Å"Does the road wind uphill all the way? Rossetti is simply asking if life’s journey is uphill. Then in the second line someone answers her back saying, â€Å"Yes, to the very end. † This gives the reader a feeling of sadness, thinking that life will be a long journey with many challenges ahead. In line three and four there is another question with an answer. â€Å"Will the journey take the whole day long? † (3)/ â€Å"From morn to night, my friend. †(4) The words in these four lines continue to give the reader a feeling of uneasiness. They are telling the reader that life is difficult and will be long. As we come to the second stanza Rossetti begins to ask questions about the challenges that may be faced as the journey is travelled. In line five â€Å"But is there for a night a resting place? † Then in line six is answered â€Å"A roof for when the slow dark hours begin. † In line five Rossetti is asking if there will be place to rest at the end of her journey of life. The response is yes there will be a roof where you will find a sort of peace. In line seven Rossetti is asking how she will be able to find this place, â€Å"May not the darkness hide it from my face? † The author is hoping she will find this place. The answer in line eight reassures her that she will find the place, â€Å"You cannot miss that inn. † By the end of line eight the reader can assume that there is an end to the journey, some place, somewhere the reader believes in when the end of life comes. As the reader continues to read lines nine and ten, we see that the author is asking questions about ones who have travelled this long road before. The question asked is, â€Å"Shall I meet other wayfarers at night? † Is then answered with, â€Å"Those who have gone before. † This answer tells her that the ones who have travelled this road will be there waiting in the end. As we read line eleven the question is returned back to the subject of the â€Å"inn†. â€Å"Then must I knock, or call when just in sight? † Again this question makes the reader think about the end of the journey. â€Å"They will not keep you standing at that door. † The answer lets her know that the travelers that have past will not leave her there, they will take her in. In the fourth stanza the reader sees the true question being asked. The author finally asks the main question, â€Å"Shall I find comfort, travel-sore and weak? † This question is asked to find out if in the end she is going to end up where she should be. She wants to know if this place is going to be comfortable for her or if she will even like it there. Line fourteen gives her the answer, â€Å"Of labor you shall find the sum. † This answer is telling her that depending on the way she lives her life is going to determine how comfortable she will be. The last lines of the poem the author is trying to bring back her original question of comfort by asking, â€Å"Will there be beds for me and all who seek? † The answer she receives is, simply, †Yea, beds for all who come. † As the reader comes to the end of this poem, we wonder, who is answering these questions. Is it someone who has travelled this road before? Rossetti left this question for the reader to answer for themselves. Whatever entity we choose it to be. Whether it be God, or Jesus, or whatever the reader believes in. Rossetti writes this poem with very simple rhythm and conversation. This is her view of life’s journey, with all the challenges we face, in the end hopefully peace and comfort will be found. UPHILL by: Christina Rossetti (1830-1894) Does the road wind up-hill all the way? Yes, to the very end. Will the day’s journey take the whole long day? From morn to night, my friend. But is there for the night a resting-place? A roof for when the slow dark hours begin. May not the darkness hide it from my face? You cannot miss that inn. Shall I meet other wayfarers at night? Those who have gone before. Then must I knock, or call when just in sight? They will not keep you standing at that door. Shall I find comfort, travel-sore and weak? Of labor you shall find the sum. Will there be beds for me and all who seek? Yea, beds for all who come. Work Cited Kennedy, X. J. , and Dana Gioia. Backpack literature: an introduction to fiction, poetry, drama, and writing. 4th ed. Boston: Pearson, 2012. Print. MLA formatting by BibMe. org. How to cite Uphill: Question and End, Papers

Key Internal and External Influences Affecting Tourism in Brazil free essay sample

As Brazil is a newly emerging tourist destination, the influences affecting Brazil need to be assessed in order to maximise strengths and opportunities and reduce weaknesses and threats; in order to gain a strategic direction. This audit report will discuss in further detail the various internal and external influences that are currently affecting Brazil using relevant analysis such as PESTLE, and TOWS. 2) External PESTLE: There are numerous external factors around the world that impact on tourism in Brazil. The table below shows these external influences in the form of a PESTLE analysis. As you can see from the PESTLE Analysis there are numerous influences outside of Brazil that affect incoming tourism to Brazil. Below the influences in six sections of the analysis are discussed in more detail: 2. 1) Political: * Political turmoil, war and terrorism – Ever since the war on terror and terrorism attacks began it has had a huge effect on tourism. Putting tourists off traveling; to underdeveloped countries which have an increased threat of turmoil or countries with high risks of terror. Various countries around the world (predominantly outside the EU) are currently in political turmoil for example Lebanon, Egypt and most recently the Maldives. This could have an effect on Brazil’s tourism by tourist choosing to travel domestically or to stable countries such as countries within the EU. * Tourism Taxes – tourism taxes are the taxes the government puts on tourism products and services, such as car rentals, hotels and arriving or departing from airports. Since the rise in air passenger duty governments of certain countries have also increased tourist taxes. For example Mauritius introduced a a ? 10 airport tax on all departing passengers. Austria and Germany have introduced an environmental air tax and the Maldives have introduced a Goods and Services Tax of 3. 5 per cent, which will apply to accommodation, transport, food and drink and excursions. These taxes can impact on tourism as tourist may choose to travel to places where tax isn’t as high. 2. 2) Economical: * Recession – as the world is currently in a global recession it’s had a huge effect on tourism, including tourism organisations, destinations and tourists. All these have less money to spend on tourism products therefore international travel has decreased. For example in 2009 the Guardian reported that in Rwanda tourism is the third highest source of foreign revenue and as a result local economic development has suffered. This can relate to Brazil as it is also an emerging developing country that heavily relies on tourism to help it develop. For example sustainable tourism in the amazon depend heavily on money from tourism, and as the recession continues less people will be likely to pay for expensive nature based tourism that benefits conservation and local people. Also tourism organisations have had to cut back to survive in these hard economic times, and according to the 2009 article in the Guardian this often means ‘bypassing more expensive eco-conscious destinations’. * Rise in cost of fuel – because of the increase in oil prices transportation fares have also been raised. Therefore it is more expensive to travel abroad; which may lead to people travelling less or to closer destinations. Also the rise in fuel costs has had an effect on business’ including many airlines. For example since the rise in fuel costs Qantas’ profits have been hit hard, causing them to cut over 500 jobs, closing international routes and reducing capacitates on domestic routes. This could affect incoming tourism to brazil as less airlines may fly there also passengers may choose to fly cheaper routes to other destinations. * Increased air passenger duty – air passenger duty in the UK increased in 2009 which means passenger travelling from the UK to short or long haul destinations have to pay this duty in their air ticket. The charges re ? 40 for countries within the EU and ? 0 for countries outside the EU. So this could have an effect on Brazil by tourist from the UK choosing to travel to EU destinations in order to save money on travel. * Exchange rates – in recent years since the recession began exchange rates (especially when converting from the GBP) have dropped dramatically. Currently the British Pound lowest exchange is the euro with it currently s tanding at 1. 1927. The pound is also at one of its lowest rates compared with the US Dollar currently standing at 1. 5790. Whereas compared with countries further afield and less developed the rates are much higher. This could have a positive effect on Brazil tourism because as it stands now the exchange rate is 2. 7884. Which as you can see is a lot higher compared with the euro or the US Dollar. Therefore tourist may rather travel to Brazil in order to get a greater return from their money. * Unemployment / job cuts – also mainly due to the recession there is a record number of unemployed people in the UK, with many businesses; including travel/tourism organisations failing to make profits; for example Thomas Cook. This would primarily have a negative effect on Brazil tourism as people have less disposable income to travel due to being out of work. And one the Europe’s leading tour operator has lost lots of clientele which may see tourist figures drop in Brazil. 2. 3) Social: * Social media – in today’s society social media plays a big role in many different ways. Including advertising and purchase decision making. Travellers tend to use social media to read reviews write/read blogs about tourism products, share photos and videos etc. where tourism companies tend to use social media as a form of advertising as it can reach large numbers of people in a short amount of time for low amounts of money. Social media can have positive and negative effects on tourism in certain countries. But the majority would say it has a positive effect. Due to organisations being able to advertise to so many people and tourist being able to share positive feedback on a destination they have visited. * Trends amp; Demographics – tourists from various countries around the world usually have specific habits or trends when travelling abroad. For instance tourists from the EU tend to be more likely to travel to other countries within the EU where as American tourist are more likely to travel domestically or to bordering countries such as South America and Canada. Mainly due to distance and price. Demographics also play a part in the decision process when deciding where to travel. According to the Office for National Statistics 2010, the majority of outbound UK tourists travelled within Europe, with France and Spain being the most popular countries visited throughout all age groups ranging from 0-44. The report also showed that tourists within the age groups of 35-44 travelled to more countries outside the EU than any other age group. This could be due to multiple reasons such as more disposable income and more life experiences. Whereas the Office of Travel and Tourism Industries 2010 state that other than Canada and Mexico; the UK and Dominican Republic where the most popular countries visited by outbound American tourists followed by France and Italy. Also trends may alter depending on the season for example a UK tourist wanting a beach holiday in the winter season, probably wouldn’t travel to Spain and may go further afield to the Caribbean for example. * Events – various social events that take place in destinations will attract people to visit. For example the London 2012 Olympics will attract millions of tourist from all over the world. This will benefit UK tourism but could hinder tourism in other countries across the world including Brazil. As tourists may choose to visit London to see the Olympics rather than holidaying in Brazil. 2. 4) Technological: * Flights – due to the increase in the demand for travel and tourism there are a lot more airlines and flights available compared with past years. As tourist are more willing to travel to far destinations and more destinations are developing into tourist destinations airlines have to keep up with these evelopments. Therefore more routes to long haul and up and coming destinations are being introduced. This will have a positive effect on incoming tourism to Brazil as it will be more easily accessible from multiple countries around the world. * Internet – the internet has played a huge role in the development of tourism. Mainly because it can be a portal into d oing anything these days especially when concerned with tourism. Gone are the days when everything was left to a travel agent. Tourists can now research and book everything themselves from the comfort of their own home. Which means all destinations; products and services are more accessible to tourists all over the world. Which means newly developing tourist destinations will be more known and accessible across the wold compared with times before the internet when people had to wait for publications to be released that contained information. 2. 5) Legal: * Visa requirements – various countries have various different visa requirements for travellers from certain countries. For example EU citizens travelling outside the EU will usually have to purchase a tourist visa which allows them to enter the country. Whereas if they were to stay within the EU a visa wouldn’t be necessary. Visa prices and requirements vary depend on the country and the nationality of the tourist and the various requirements needed to obtain a visa could be a deciding factor on whether or not to visit a certain country. * Crime levels – crime goes on in every town in every country across the world as that is the society is today. Although various countries and towns have higher levels of crime than other. For example under developed countries experience much worse and larger rates of crime than stable developed countries. For example comparing countries in Africa or the Caribbean to the UK there are many more crimes on a day to day basis that include crimes such as kidnap, gun crimes, robbery, drug crimes, sex crimes etc. Although these crimes also happen in the UK they are not as regular and the UK are also stable enough and have the facilities to stop or prevent crime compared with underdeveloped countries such as countries in Africa or the Caribbean. Crime levels can have an effect on tourism as tourist will be less likely to visit a destination that is known for having high levels of crime where their safety may be at risk. 2. 6) Environmental: * Climate change – as the world has developed the climate has changed with temperatures and sea levels rising. This has and will have an effect on tourism for many different reasons. According to Climate Change and its Impacts on Tourism (1999) the most serious impacts will result from the effects of sea level rise on small island states such as the Maldives. Other threats they suggest climate change can have on tourism are; extreme heat in Eastern / Mediterranean resorts which will cause discomfort, increased exposure to the suns harmful rays, and the risk of malaria re-emerging in Spain a popular tourism destination. Winter destinations such as ski resorts will also be affected with resorts receiving less snow fall and experiencing shorter ski seasons. Also the policies that have been put in place to prevent these changes will also affect tourism. For example transport fares have risen as to help develop greener transport. Natural disasters –when natural disasters occur they have catastrophic impact on the destination and its communities and economies. Tourism is also impacted by natural disasters; as communities, businesses and natural environments, that the industry relies, on can be severely damaged. And it can take years to fix the damaged caused by disasters. The risk of natural disasters can also strike fear in tourists and put them off visiting certain places. Certain natural disasters can also have an impact on transportation which will prevent tourists accessing a destination. For example a recent natural disaster was the eruption of a volcano in Iceland which caused an ash cloud which shut down part of Europe’s airspace. If the volcano erupted again and the ash was to return, this will have an impact on Brazil as European travellers will be restricted from travelling. * Health issues – various countries have various different health risks that can have an impact on tourism such as the risk of malaria†¦ 3) Internal Strengths and Weaknesses: Below is a list of the internal strengths and weaknesses compiled from the PESTLE analysis that currently influence tourism in Brazil.

Was Edward IVs ruling between 1471

Was Edward IVs ruling between 1471-1483 effective? Essay One of Edwards greatest achievements during his second reign was completing and increasing the financial stability of England. He achieved this by adopting a peaceful Foreign Policy. Realising the cost of war was great, Edward he put holts on all the financial draining battles in France. Then, in 1475 Edward continued to back these peaceful policies by signing the peace treaty of Piquigny with France. Due this the treaty Edward was given the luxury of not having to finance war with France for 7 years. This was not the only luxury presented by the treaty. Within the treaty, France also agreed to pay a i We will write a custom essay on Was Edward IVs ruling between 1471-1483 effective? specifically for you for only $16.38 $13.9/page Order now 15,000 down payment followed by another i 10,000 a year. This was very important as it strengthened the countrys economy. During this campaign there was only one mistake made by Edward. Edward kept most of the money he received from parliament that originally was meant to be used on the war effort. Parliament was only able to retrieve 25% of this money. Because of this Edward was looked poorly upon by both parliament and citizens. Keeping a peaceful war policy was not the only method used by Edward in order to improved the economy of the kingdom. He also had a large influence in trade and customs. Customs were up were up from $15,000 under the rule of Henry VI to around i 35,000 under the rule of Edward. The success of Edwards policies when improving the economy gives good insight into Edwards ability as a ruler. Edward was a skilful manager of parliament using charm and sensible choice of speakers to ensure that there were no major difficulties within this area. When considering Edwards involvement in the council during his second reign he was not a prolific attendee. He participated in less than 50% of meetings involving the council. The magnates were not as prominent as they had been during previous reigns.