McDonalds Business Strategy Essay Example | Topics and Well Written Essays - 1250 words

McDonalds Business Strategy - Essay Example This essay introducts the reader to McDonald's corporative history, it's global strategy success ass well as other business strategies. Today, McDonald’s is considered as the world’s No. 1 fast-food company with more than 31,000 restaurants across 120 countries particularly in US, Europe, APMEA, Latin America, and Canada. The success of McDonald’s going global strategy is reflected with its 5.7% increase in global sales as of January 2008. In this essay SWOT analysis as well as Porter’s Five Forces model and Related Key Points were used to demonstrate corporative strengths and weaknesses. However, this essay not only focuses on McDonalds itself, but also analyzes McCafà ¨'s as being one of the world's biggest coffee retailer. With the use of SWOT analysis and Porter’s Competitive Forces Model, the researcher will examine the business status of McCafà ¨ within the global coffee industry. The researcher also tries to promote franchising option to business people and even suggests some operational strategies for McCafà ¨. Prior to the conclusion, the researcher will propose an appropriate strategic plan for McCafà ¨s. These strategic plans mainly focusses on Merger and Acquisitions (M&A) strategies, using of organic food products and entering into a joint-venture contract. In conclusion, the researcher suggests that by maintaining a good quality customer service, McCafà ¨ could provide its customers a pleasant atmosphere wherein friends and families could meet for a fresh cup of good quality coffee experiences.