Impact E Marketing On Consumer Behavior - Myassignmenthelp.Com

Question: What Is The Impact Of E Marketing On Consumer Behavior? Answer: Problem Statement The E-marketing is an integral part of the development of the organizations as they have being using the strategies of e-marketing for the deployment of the improved facilities (Cantallops Salvi, 2014). The e-marketing strategies are being developed for forming the accurate deployment of the organizational facilities. The deployment of the e-marketing strategies would enable the management of the operations in the organization. The deployment of the activities would allow the deployment of the active processes in the organization. The term consumer behaviour is largely responsible for the development of the strategies of the business process. According to Khan (2014), the deployment of the operations would help in forming the systematic flow of the organizational development. The most developed processes would be imparted for forming the support to the integration of the organization. Research Aims and Objectives The research is done on the topic of Impact of E-Marketing on Consumer Behaviour and it would evaluate the system development for the deployment of the e-marketing strategies for the management of the consumer activities. The aims of the research for impact of e-marketing on consumer behaviour are, Consumer Behaviour Analysis: The analysis of the consumer behaviour is done for the deployment of the active and influential development of the e-marketing and its impact on the business operations. The analysis would be done for ensuring the analysis of the impact of the consumer behaviour and e-marketing, Evaluation of E-marketing Strategies: The deployment of the e-marketing strategies would involve the management of the operations and formation of the effective support to the management (Lovelock Patterson, 2015). The strategies of e-marketing would shape the operations of the organization and form the accurate deployment of the operations and processes. The objectives of the research for impact of e-marketing on consumer behaviour are, To integrate the analysis of the consumer behaviour based on the marketing strategies of the organization To form a research that would help in forming the accurate deployment of the operations and processes of E-marketing strategies To ensure that the functions of the e-marketing strategies would be helpful in integrating the operations of the organization Methodology Literature Synopsis According to Yarimoglu (2014), the process of e-marketing would be implied for the deployment of the effective communication process. The use of online available tools and techniques for promoting the deployment of the products and services are being deployed for the modification of the existing facilities. The management of the operations had been used for deploying the effective communication method (Lee et al., 2014). The impartial deployment of the activities would be helpful for integrating the activities of the organization. The consumer behaviour would be implied for protecting the development of the operations (Fullerton, 2014). The management of the operations would form the modification of the system inbuilt processes. Data Accumulation The data accumulation for the study of the Impact of E-Marketing on Consumer Behaviour can be done in two ways either qualitative analysis or quantitative analysis. According to Mok, Sparks and Kadampully (2013), the data accumulation is done for forming the evaluation of the existing facilities to support the development of the operations, Qualitative Data Analysis: The qualitative analysis would be done by the help of the reports and other materials available to form the analysis in terms of the different diagrams and charts. According to Aryee et al. (2016), the analysis of the data would help in forming the support to the deployment of the operations. Quantitative Data Analysis: The quantitative analysis would be done by the help of the online surveys and individual surveys done for realizing the relations between the impact of e-marketing strategies and consumer behaviour (Solomon, 2014). The inference would be developed for forming the analysis of the improved processes References Aryee, S., Walumbwa, F. O., Seidu, E. Y., Otaye, L. E. (2016). Developing and leveraging human capital resource to promote service quality: Testing a theory of performance.Journal of management,42(2), 480-499. Cantallops, A. S., Salvi, F. (2014). New consumer behavior: A review of research on eWOM and hotels.International Journal of Hospitality Management,36, 41-51. Fullerton, G. (2014). The moderating effect of normative commitment on the service quality-customer retention relationship.European Journal of Marketing,48(3/4), 657-673. Khan, M. T. (2014). The concept of'marketing mix'and its elements (a conceptual review paper).International journal of information, business and management,6(2), 95. Lee, C. H., Ko, E., Tikkanen, H., Phan, M. C. T., Aiello, G., Donvito, R., Raithel, S. (2014). Marketing mix and customer equity of SPA brands: Cross-cultural perspectives.Journal of Business Research,67(10), 2155-2163. Lovelock, C., Patterson, P. (2015).Services marketing. Pearson Australia. Mok, C., Sparks, B., Kadampully, J. (2013).Service quality management in hospitality, tourism, and leisure. Routledge. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall. Yarimoglu, E. K. (2014). A review on dimensions of service quality models.Journal of Marketing Management,2(2), 79-93.